Representation of values of digital civic participation of Russian youth in new media: social and media analysis (on the example of streams about participation in charity online)

The article presents the main results of cybermetrics reflecting quantitative and qualitative characteristics of new media flows representing the discourse of Russian youth participation in online charity as part of digital civic participation. The author interprets the automatic metrics with big data on socio-demographic profile of audience of the analyzed stream of new media, the structure of the landscape of blogs and online groups as the main actors, the semantic core of discharge of the service for monitoring social media.