Representation of the territorial identity of the city in environmental design

The purpose of this study is to identify the factors affecting the representation of the territorial identity of the city, that determine the setting of design objectives in environmental design. The problem of the territorial identity of the city and its representation in environmental design is considered within the framework of socio-cultural, socio-psychological, sociological, and anthropological approaches, in the context of cultural and semiotic studies of architecture, design, and public art, as well as modern urban studies. Representation of the territorial identity of the city in environmental design is defined as a correspondence of the subject-spatial concept (image) of the territory to the aesthetics of the natural landscape and architectural context, to cultural and historical traditions and symbols, to mythologies and heroes of the place, and to values and social practices of the urban community. It manifests itself in the balance of meanings and understandings of design artifacts with the cultural landscape of the city. The study identifies the factors of representation of the territorial identity of the city in environmental design, which include natural, ad hoc (specially for the occasion), symbolic, personified, and communicative factors