Reputational capital as the element of fashion industry enterprises strategic planning
Автор: Ivanitsky Viktor Pavlovich, Shcheglov Mikhail Sergeevich
Рубрика: Экономика и финансы
Статья в выпуске: 22 (281), 2012 года.
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Categories of reputational capital, image and public opinion are marked in the article. The model of reputational capital formation as a separate functional method of fashion industry enterprises strategy is given. The forming elements of the reputational strategy are revealed along with the methodic recommendations for their modeling.
Reputational capital, public opinion, reputation, corporate identity, corporate image, strategy, fashion industry, fashion
Короткий адрес: https://sciup.org/147155728
IDR: 147155728
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