Results of consumer preferences research in Dnieper-Dvina region

The article presents the results of a sociological study of consumer preferences of citizens living in the Dnieper-Dvina region (Smolensk, Vitebsk and Mogilev regions). The main groups of goods of Belarusian and Russian production, which are popular among residents of the DDR, are identified. Conclusions are drawn about the possible behavior of respondents from DDR when changing supply parameters in neighboring markets of a neighboring state. Confirmed higher consumer loyalty in the DDR for Belarusian goods.