Norms and attitudes toward alcohol consumption in the perm region

In paper are analyzed social norms and attitudes toward alcohol consumption in the Perm region. The gender and age differences of the attitudes are explored too. The authors argued that attitudes and real alcohol behavior are different. The specific risk of alcoholization in social and demographic groups are reviewed. Conclusions of some researchers about existence of man and female patterns of alcoholic consumption are confirmed. The main group of the region's inhabitants which is under the threat of alcoholization includes people in the most active age (31-45 years).