The role of big data in corporate activities

This article is devoted to the analysis of (Big Data) in the activities of corporations. Big Data is data of huge volume and variety, as well as methods of processing it, which help to analyze information on a distributed scale. Big Data analysis is performed in order to obtain new, previously unknown information. There are a lot of negative consequences that affect the company's business activities if the processing of big data deteriorates. Therefore, it is necessary to use new technological applications for processing and analyzing big data. At its core, Big Data is an established sphere of technology that has become widespread in many areas of business, and plays an important role in the development of companies. During the research, the authors identified and justified the need to use big data in business. The most susceptible industries to the use of Big Data in Russia and other developed countries have been identified.