The role of budgeting system marketing communications in the activities of the organization
Автор: Khapilina S.I.
Журнал: Теория и практика современной науки @modern-j
Рубрика: Основной раздел
Статья в выпуске: 8 (14), 2016 года.
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The article is devoted to a form of financial planning. In particular it considered budgeting system of marketing communications. The author characterizes budgeting system of marketing communications and its individual elements, evaluation of its effectiveness.
Budgeting, budget, system of marketing communications, advertising, pr, sales promotion
Короткий адрес: https://sciup.org/140269708
IDR: 140269708
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