The role of pricing strategy in marketing and their implementation in the sphere of services by the example of PJSC "MTS"

In the article theoretical bases of the concept "price strategies" are studied. The main differences of price strategies in different industries are given, the marketing environment of public company «MTS» is analyzed, and the used price strategies are revealed. In conclusion, recommendations are made to improve the efficiency of the use of price strategies for the company of public company «MTS» services.