The role of digital technologies in the management of small and medium-sized construction companies and promotion of their works and services
Автор: Pirogova O.E., Golubev V.S.
Журнал: Известия Санкт-Петербургского государственного экономического университета @izvestia-spgeu
Рубрика: Экономика предприятий, регионов и отраслей
Статья в выпуске: 4 (142), 2023 года.
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The role of modern digital technologies in the strategic management of modern construction companies, including the processes of regulating their relations with customers, design, implementation ofother functions is difficult to underestimate. This article shows that today a lot of such technologies and information-technical solutions are used: websites are developed, opportunities of Internet sites and platforms areactively used, groups in social networks are created, various software products are used. It is concluded thatonly the integrated use of the above information and digital solutions will give the most effective results.
Digital technologies, small business, medium business, construction companies, advertising, promotion of services, marketing, social networks, websites, blogs, software products
Короткий адрес: https://sciup.org/148327312
IDR: 148327312