The Role of Digital Technologies in the Management of Cultural Institutions

The article is devoted to the role of the digital environment in the formation of management practices of modern cultural institutions. The authors analyze the significance of new opportunities and technologies used in modern socio-cultural theory and practice for solving strategic tasks of the state cultural policy of the Russian Federation. The influence of digital technologies on the quality level of cultural institutions is considered. The main forms of digital technologies are presented according to their areas of application: automation of administrative processes, creation of interactive expositions, analytics of attendance and audience preferences. The experience of successful digital transformation is clearly described using the example of individual Russian cultural institutions. The need for an organizational and activity-based approach to the digital transformation of cultural institutions is emphasized. The main challenges and obstacles to the digitalization of cultural institutions are noted.