The role of circular business models in meeting the demand of Russian consumers of large household appliances

The large-scale transformation of the global economic system has an impact on almost all industry markets. The importance of the large household appliances market necessitates an accelerated transition to a circular economy. The purpose of the study is to identify the impact of circular business models on the meeting of consumer demand in the Russian large household appliances market. The analysis is carried out on the example of the most important segment of this market - the household refrigerators market. The authors draw attention to the need to structure it into primary and secondary and to the increasing importance of the latter under the influence of the circular economy. Special attention is paid to such circular business models as «Exchange and sharing platforms», «Product as a service» and «Product lifecycle extension». The analysis suggests that the application of the principles of circular economy will both reduce the need for primary and scarce resources needed for production and solve the problem of meeting the demand of Russian consumers of large household appliances. One of the expected economic effects is an increase in the economic efficiency of the use of consumer goods.