Role and effectiveness of advertising

The topic of my research activity is "The role and effectiveness of advertising." Advertising originated a long time ago. With its help, slaves were sold in Egypt, and Rome learned about gladiatorial battles. In those days, advertising was in oral and written form, it was advertised , as now almost everything, from goods to services. A lot is said and written about advertising: “Not a single thing, even the most correct thing, moves without advertising. Usually they think that it is necessary to advertise only rubbish is a good thing and so it goes. This is the most incorrect opinion. Advertising is the name of a thing Advertising should remind endlessly of every, even wonderful thing. Think about advertising! " Nowadays , it is difficult to sell even a pen without good advertising, you need to convince people that this is the pen they need! Advertising is a means of making people need something that they have not heard of before. If a manufacturer is deprived of advertising, then he will stop releasing new products. , because no one will know about them without advertising. This is why huge amounts of money are spent on advertising in countries with a high standard of living. The commonplace phrase "advertising is the engine of trade" fully reveals the main function of advertising: transmission of information about a product, acquaintance with it to potential buyers, convincing them of the need to purchase. The purpose of advertising is the end result. Nowadays advertising can already be called art, people like to look at famous actors and beautiful drawings of artists. It is mostly represented on television, radio, newspapers, magazines and the Internet. Advertising is not an exact science. This is a suggestion. And suggestion is an art. William Bernbach