Role and significance of firm trading enterprises in the system of marketing distribution channels
Автор: Makarov A.A., Chikalova L.S.
Журнал: Экономика и социум @ekonomika-socium
Рубрика: Основной раздел
Статья в выпуске: 3-2 (82), 2021 года.
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The article discusses the issues of the feasibility of the creation of branded trade objects by commodity producers, characterizes their role and importance in marketing distribution channels.
Marketing, marketing distribution channels, direct channel, branded trade, brand stores
Короткий адрес: https://sciup.org/140260417
IDR: 140260417
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