Role of digital marketing in market development for financial services

This article examines the role of Internet promotion in the development of the financial services market. The reasons for the need to use Internet promotion for financial services are considered, such as the restriction of price competition, the abundance of supply in the financial services market, the emergence of international competition and the growth of technological progress. The features of financial services as an object of advertising and legislative prohibitions in their advertising were highlighted. As a result, an analysis of the importance of Internet promotion in the financial services market was carried out and its impact on the further development of this area was described.