The role of artificial intelligence in the financial sector

In the modern world, there is an increasingly noticeable penetration of new technological solutions and the formation of the digital economy. One of the most relevant and significant trends in finance has become the use of artificial intelligence. This direction has opened up many opportunities for automation and optimization of financial processes. With the help of artificial intelligence, people have the opportunity to analyze and predict market trends, as well as personalize customer experience and manage risks more effectively. Despite this, its integration into the financial sector turned out to be problematic and caused a number of difficulties, including legal aspects, problems with confidentiality, as well as the need to achieve a balance between automation and preserving human experience in making financial decisions. This article will discuss the role of artificial intelligence in the financial sector, the advantages and disadvantages of its use, as well as examples of its implementation by companies.