The role of artificial intelligence in business

The importance of digitalization in the development of business ecosystems is increasing every day. The use of information technology is an important factor in the formulation of business strategies. In a rapidly changing market, companies that do not use modern technologies risk falling behind their competitors. The introduction of artificial intelligence tools and other digital technologies opens up new opportunities for business growth, allowing organizations of various sizes to respond faster to changes in the market environment and adapt to new conditions. The use of artificial intelligence technologies in business can increase revenue, improve customer service, increase productivity and efficiency of companies, and stimulate business growth and transformation. The article examines the impact of artificial intelligence on modern processes in various business areas, discusses the advantages and problems associated with the introduction of this technology, as well as its further development directions, in which organizations will move to maintain and increase the level of competitiveness in the modern market. The article will be useful to all parties interested in achieving the greatest business efficiency: both large companies and corporations, as well as individual entrepreneurs, managers and executives.