The role of creative places in the tourist attractiveness of areas (by the example of Rostov-on-Don)

Over the past few years, a large number of places have appeared in Russia, one way or another associated with creative industries. They can be used in tourism and are able to increase the tourist attractiveness of the areas. Creative places of Rostov-on-Don are a new phenomenon for most of the city's population, they are just beginning to develop, although they have already got their own target audience, moreover, these places have already become known outside the city, increasing the tourist flow from other cities and regions. The purpose of this article is to explore such concepts as creativity, creative places, creative cluster and to determine their role and significance in the formation and development of tourist attractiveness of areas.