The role of marketing in the enterprise of the military-industrial complex in the conditions of production diversification

The article highlights the features of the activities of enterprises of the military-industrial complex of the Russian Federation in modern conditions. The necessity of the use by the enterprises of the defense industrial complex of the marketing concept in the conditions of the transformation of the competitive environment and scientific and technical progress is substantiated. Characterized by the specificity of products of defense enterprises, which imposes some restrictions on the process of its marketing promotion.