Role of marketing in the corporate governance system

In the modern world, marketing has long become a part of society, gradually creating markets, shaping a mass consumption policy. However, from the point of view of managing the company, there were also key changes that not only changed the basic idea of how internal processes should look exactly, but also in connection with which their basic structure is possible in principle. The purpose of this work is to understand exactly how marketing exists in terms of the formation of the basic concepts of the duality of corporate culture, and what kind of development will be expected in the framework of this model in the future.