Role of marketing activity in the company's life

Автор: Boyarskaya V.V., Reznik A.V.

Журнал: Теория и практика современной науки @modern-j

Рубрика: Основной раздел

Статья в выпуске: 1 (43), 2019 года.

Бесплатный доступ

The article is devoted to the impact of marketing activities on the life of the enterprise. The main directions of marketing research that should be carried out by the company are identified. The structure of the marketing strategy is given, and its role in the development of the company is determined.

Marketing, marketing research, market, financial result, conjuncture, segmentation

Короткий адрес: https://sciup.org/140273852

IDR: 140273852

Статья научная