Role of marketing strategies in the activities of enterprises

In a market economy, the organization and management of an enterprise is impossible without the use of marketing principles, without the development of a carefully substantiated marketing strategy. The necessary conditions for achieving self-sufficiency and self-financing of an enterprise in market conditions are the orientation of the enterprise's activities towards consumers and competitors, flexible adaptation to changing market conditions. The article discusses the basic concept of marketing strategy, types of marketing strategies and conditions for implementation.