The role of the hr manager in shaping the corporate culture

This article is devoted to the formation of corporate culture. Cultures are constantly changing in response to internal and external changes. This means that trying to define a corporate culture means trying to hit a moving target. It is for this reason that the consistency of corporate culture is so popular in today's developing business world. The article considers the place of managers and managers in the system of culture formation, considers the obligations to support the desired culture, modeling the expected behavior and values.