Name meaning in brand positioning
Автор: Gusamova G.R., Kalenskaya N.V.
Журнал: Форум молодых ученых @forum-nauka
Статья в выпуске: 11-1 (27), 2018 года.
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The article deals with the concept of "naming", its meaning in brand positioning and the method of creating names. It considers the connection between associations and creating names. It contains classification of naming process. There is also developed naming method.
Naming, brand positioning, associations, classification of names
Короткий адрес: https://sciup.org/140280333
IDR: 140280333
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