The significance of non-profit organizations in the field of culture

The article discusses the innovative experience of non profit organizations in the field of culture, the essence and specifics of cultural and leisure programs in non profit organizations, and the analysis of existing socio cultural practices. The popular cultural and leisure programs of the non profit sector are considered, the importance of charitable creative programs, their production and the management technologies used to promote charitable actions in the field of culture are described. The introduction of these technologies by non profit organizations is noticeable in the direction of fundraising and communications, however, new opportunities are increasingly being popularized and used in the field of staging and conducting socio cultural projects, such as the creation of online programs, remote contests, festivals and much more. The article outlines the criteria for the selection of socio cultural projects that guarantee the interest of potential participants in cultural charity programs. The results of social research are presented on the topic of charity in the conditions of modern life of Russian citizens and their participation in cultural and leisure programs. The article notes the importance of the innovativeness of socio cultural projects to increase competitiveness and demand by society.