The role of organizational culture in making the company more efficient

Organizational culture has a great impact on the effectiveness of organizations. With its help, it is possible to improve financial performance and increase competitiveness in the market. A well-built organizational culture motivates employees to be productive, increases their sense of responsibility, and minimizes financial and time costs. Not all modern companies are interested in developing an organizational culture, which negatively affects their economic growth and prestige. The purpose of the article is to draw attention to the importance of organizational culture in the modern market.