The role of PR culture in the creation of modern Russian business image characteristics
Автор: Chernykh Ekaterina Aleksandrovna
Журнал: Историческая и социально-образовательная мысль @hist-edu
Рубрика: Политические науки
Статья в выпуске: 2 (12), 2012 года.
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The role of PR culture in the creation of modern Russian business image characteristics is considered in the article. The author notes that in the modern society social responsibility can be one of the criteria for business social image and its subjects. The author asserts that modern business PR-culture in Russia requires reconstruction.
Image, pr-культура, russian business, globalization, social responsibility, pr culture
Короткий адрес: https://sciup.org/14949362
IDR: 14949362
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