The role of social-ethical marketing in the harmonization of the interests of the society and its citizens
Автор: Efimova M.Yu.
Журнал: Форум молодых ученых @forum-nauka
Статья в выпуске: 12 (16), 2017 года.
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The article deals with the essence and concepts of social and ethical marketing in the interests of society, social and ethical marketing goals, conditions of implementation and application.
Social and ethical marketing, marketing, public interests
Короткий адрес: https://sciup.org/140277781
IDR: 140277781
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