The role of sponsorship of e-sports teams in promoting brands of computer equipment and peripherals on the example of DNS

The article discusses the experience of sponsorship of the Unique esports team by DNS. The results of the study showed that sponsorship in esports for brands of computer equipment and peripherals allows you to interact with the target audience in their immediate environment. For the conclusion of sponsorship contracts with esports organizations, the main criteria were formulated to increase the effectiveness of cooperation. It was revealed that the influence of sponsorship of esports teams on the promotion of computer equipment and peripherals is quite high, since it allows strengthening the image of the company and increasing its recognition among potential consumers.