The role of stereotypes in the creation and perception of a brand
Автор: Yadrishnikova A.V.
Журнал: Форум молодых ученых @forum-nauka
Статья в выпуске: 9 (25), 2018 года.
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The article deals with the influence of stereotypes in the formation of image. The concepts of image and stereotype are presented, as well as the analysis of their similarities and differences.
Image, stereotype, stability, social phenomenon, public opinion
Короткий адрес: https://sciup.org/140284325
IDR: 140284325
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