Role of commodity policy in increasing enterprise competitiveness

The article discusses methodological approaches to ensuring a product policy to increase the competitiveness of an enterprise. In modern conditions of economic conditions volatility, basic indicators of socio-economic development of each enterprise, the most important are the problems of finding optimal solutions to increase competitiveness, preserve the life of enterprises and ensure their stability. Therefore, the solution to the problem of increasing the competitiveness of the enterprise, depending on product policy, is relevant.