The role of managing the social media information flow of the LDPR in consolidating the status of the second choice political party (2023–2024)

The article examines the features of the LDPR's digital communication strategies as a second choice party during the election campaigns of 2023-2024. Based on the analysis of the party's social media presence in 448 social media accounts, the authors identify the key characteristics of the information flow and its impact on electoral preferences. The article establishes the positive trend in digital communications management from a non-systemic approach to a structured strategy with an emphasis on the regional agenda and new formats of interaction with voters.