The role of visual landmarks in the formation of psychological comfort
Автор: Kiba M.P., Kiba O.V.
Журнал: Креативная экономика и социальные инновации @cesi-journal
Рубрика: Креативные технологиии в кросс-культурной коммуникации
Статья в выпуске: 1 (1), 2011 года.
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The article deals with the interaction of visual landmarks and their effects on man in an urban environment. There are two types of visual landmarks: the level of cognitive information, the level of targeting of social life. Advertising and public buildings, including the visual cues are designed to create a positive emotional comfort. The paper shows that information and advertising installation in an urban environment should be subordinated to the architecture and landscape beautification.
Visual landmarks, psychological comfort, advertising, communication, urban environment
Короткий адрес: https://sciup.org/14238883
IDR: 14238883
