The role of exterior attributes of a product in consumer market

Автор: Feofilaktova Olga Vladimirovna, Vlasova Natalia Yurievna, Karkh Dmitry Andreevich

Журнал: Вестник Южно-Уральского государственного университета. Серия: Пищевые и биотехнологии @vestnik-susu-food

Рубрика: Обзорные статьи

Статья в выпуске: 2 т.2, 2014 года.

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The article is devoted to the role of exterior attributes and trade labeling as the most important factors that influence consumer awareness when choosing a product. The results of a marketing survey on Fruktovy Sad juices, namely how consumers understand the information marked on a package are given. The interconnection of semantic understanding of the term and its perception by respondents is revealed.

Attribute, marking, trademark, standard, respondent

Короткий адрес: https://sciup.org/147160708

IDR: 147160708

Статья обзорная