The role of interaction in business as a way to improve the image and financial performance of an enterprise

The article discusses the concept of business collaboration, its impact on the image of the company and the financial performance of the enterprise. In the course of the study, the authors presented examples of various brand collaborations, the features of the compatibility of the spheres of activity of partner companies, including the example of PUMA Suede and Soyuzmultfilm. The authors showed the role of SMM promotion in the modern period of active use of Internet technologies to solve individual business problems through work in social media.