Russian social advertising as the factor of management of social and economic processes: problems, opportunities, effectiveness

Social advertising, being a sought-after technology for ensuring social justice in Russian society, lacks state regulation, funding, lack of proper legislative base, difficulties in placing an advertising product. Advertising initiates a complex impact on society, solves economic and social problems. The author's definition of social advertising is given in the article, its effectiveness in synthesis with "behavioral economics" is justified. Integration of social advertising and "behavioral economics" is the effective tool that will help to move to an innovative socially-oriented type of economy, to identify acute problems of society and solve them.