Russian dialect lexis with the meaning of greed: motivation research

The article is devoted to the results of the motivation research of the dialect lexis which represents the concepts of carries of culture about greed. It is revealed that the semantics of the lexical items representing the idea of greed is derivative. Five thematic-motivational groups providing “donor” material for formation of lexical units denoting a greedy person are identified. They are the following: «Human somatics», «Activity\actions», «Animals», «Household items» and «Food\eating». A generalized image of a greedy person, inscribed in motivations of particular lexemes and phraseological units, is reconstructed. On the basis of the results of the motivation research of the lexical units the prototype situation of greed has been simulated.