Russian gastronomic culture in regional brands developing

The growing popularity of gastronomic culture and the interest in it manifested in various means of cultural representation, including culinary reference books and cookery book, culinary atlases, gourmet trips, professional master classes and tasting lectures, television shows and gastronomic festivals, provides motivation to explore its individual aspects and phenomena. A theoretical study of the influence of Russian gastronomic culture on the formation of regional brands, culinary traits and determining the prospects for using gastronomic brands in tourism is presented in the paper. The author proposes the concepts of “local cuisine”, “national cuisine”, “Russian cuisine”. The demand for branding the territory at the expense of Russian cuisine is analyzed. It has been revealed that Russian cuisine and its elements act as one of the most widespread gastronomic attractions, on the basis of which innovative tourist products are formed and the territory’s potential is realized.