Freezed products market

Автор: Boytsova Y.S., Alenin I.P., Patanina K.V.

Журнал: Экономика и бизнес: теория и практика @economyandbusiness

Статья в выпуске: 12-1 (70), 2020 года.

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The aim of this work is to define freeze-dried food as one of the most convenient methods of storage and use of the product. The authors considered the advantages and segmentation of the market, the geographical location of production facilities, and also analyzed the state of the business at the moment. This method is relevant today as it is one of the most effective and inexpensive methods for delivering goods to end users from a business point of view. Despite the growing number of unconventional food and beverage storage methods, the market for freeze-dried products looks promising. Sublimation is an advantageous form of product manufacturing as it has excellent product quality, long shelf life, heat sensitivity, convenience and product attractiveness to the consumer. The main advantages of freeze-dried products are: shelf life; time for preparing; preservation of nutritional value and taste; low weight. At the present stage, leading positions in this industry are occupied by such manufacturers as Nestle, Asahi Group, Mondelez International, Unilever, Dohler and Tata Coffee. The freeze-dried product market is valued at USD 46.94 billion in 2016 and is expected to grow at an annual rate of 7.4%. The most popular regions for sublimation are North America, Europe, Asia Pacific, South America and Africa. Thus, in this article, the concept of freeze-dried products, advantages, analysis of the main manufacturers and the geographical points of the market location were considered.

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Freeze-dried food, healthy products, freeze-dried products market, factors influencing the market, freeze-dried drinks, market segmentation

Короткий адрес: https://sciup.org/170182307

IDR: 170182307   |   DOI: 10.24411/2411-0450-2020-11025

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