Television advertising market in Kazakhstan: trends and prospects
Автор: Shamshieva L.K., Manap A.S.
Журнал: Экономика и социум @ekonomika-socium
Рубрика: Основной раздел
Статья в выпуске: 11 (66), 2019 года.
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The article provides an analysis of the television advertising market of Kazakhstan. The main development trends in this market are identified. The influence of various changes in the economy and legislation on the change in the volume of the Kazakhstan advertising industry is analyzed.
Advertising market, television advertising, crisis phenomena, advertiser, media planning
Короткий адрес: https://sciup.org/140246173
IDR: 140246173
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