Savings activity of the population as the main factor of growth of attracted funds of microfinance institutions in the crisis

The article deals with the issues of assessing the impact of various factors on the size of attracted funds of microfinance institutions (on the example of a consumer cooperative). The General characteristic of the state of saving activity of the population in the conditions of crisis is given, the results of research are based on calculation of coefficients of pair correlation of the various factors influencing volume of the means attracted by consumer cooperative in saving.