Distribution policy of the automobile company (on the example of Toyota Motor Corporation)
Автор: Zubova A.A.
Журнал: Экономика и бизнес: теория и практика @economyandbusiness
Статья в выпуске: 1-1 (71), 2021 года.
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The modern passenger car market is characterized by the realization of retail vehicle sales abroad with the help of official distributors and the company's dealer network, which have a monopoly right to sell, that limits and makes the competition in the market stronger. The relevance of this research is to study the organization of the distribution policy of automakers in foreign markets and its effectiveness. The authors estimated the effectiveness of the distribution policy of automakers on the example of Toyota Motor Corporation.
Dealer, foreign trade intermediary, distributor, distribution policy, automobile market
Короткий адрес: https://sciup.org/170183011
IDR: 170183011 | DOI: 10.24411/2411-0450-2021-1028