Customer-centric value approach in service market segmentation

The article presents the process of customer segmentation of public catering enterprise "20-th Meridian" from the perspective of client value and target segments. It was concluded that the systematic implementation of the target consumers segmentation allows more efficient allocation of resources, highlighting the significance of each segment. In conclusion, due to the mapping of the consumer’s movement in the company, it can be said that contact points are an opportunity to convey the value proposition of the company to the clients and build long-term relationships with them.