Semantic application as a technique of advertizing text creation, or "zasypaika" (ambiguity) continues
Автор: Vysotskaya I.V.
Журнал: Вестник Новосибирского государственного университета. Серия: История, филология @historyphilology
Рубрика: Дискурс СМИ
Статья в выпуске: 6 т.12, 2013 года.
Бесплатный доступ
On the material of a modern advertising text the author considers the means of creating semantic application and offers to distinguish language resources (diffuseness and homonymy) and discourse resources (interaction of verbal and visual sequences in an advertising).
Semantic application, homonymy, verbal and visual sequences, disjunct and non-disjunct syncretism, application, diffuzziness, multiple codes
Короткий адрес: https://sciup.org/147218876
IDR: 147218876
Статья научная
