Service space as a part of integrated museum product

An activity of museums today experiences the growing influence of a number of factors. Museums in the modern world no longer act only as guardian of cultural and historical values and research centers. A museum today - multipurpose facility, which serves different target groups and accomplishes diversified activities. Demand from the local community enhances the socio-cultural and educational function of a museum. The integration of a museum in the tourism industry actualizes the issues of support of effective tourist-excursion service. Visitors to a museum are different by gender, age, interests and needs. A museum for each visitor is a special kind of product, concerning to which, in the same way as to others, the special requirements and expectations exist, and after - the attitude is formed. Modern management concepts are grounded on the priorities of customized solutions, i.e., they support the desire to provide opportunity to the consumers to form product in accordance with their opinion with the necessary attributes and characteristics. The same position is true for museums. With the help of modern technologies and the development of the service space museums allow each visitor to see and use the correct museum product. The article presents the composition of the service space of a museum and defines its place in the integrated museum product.