Network multimedia and information resources as a means of intercultural communication

One of the significant problems in the field of social and cultural activity is the lack of innovation in culture and the lack of technological means of generalization and integration of new experience of intercultural communication. The factor of directed social and cultural transformations is the network multimedia and information resources as a means of intercultural communications. The article presents a conceptual and structural model of network multimedia information resources (NMIR), which includes five components (communicative and technical, communicative and informative, educational, organizational and control-corrective). A necessary condition for the successful use of NMIR as a means of intercultural communication is the technology of its application in intercultural interaction. This technology should have a set of relevant components that determine the goals, content, resource content of the communication process, as well as the system of interaction of its participants. When searching for ways to create effective network multi-media and information resources, it is necessary to take into account the content of their structural components, as well as the purpose and direction of the communication process.