The power of weak ties in the development of cooperation networks: professional and interprofessional communications

The article provides a theoretical and empirical analysis of the phenomenon of weak social ties in the context of gigonomics development, the basis of which is the change in the forms of interaction between employees and employers, as well as the forms and types of professional and interprofessional communication. Attention is drawn to the transformation of intra- and interorganizational cooperation associated with the spread of horizontal management models, incl. project cross-functional teams, self-organizing systems and network forms of partnership. Weak social ties are considered as the most important element of the social capital of employees, which increases the competitiveness of an enterprise through the development of cooperation networks in the internal and external environment. On the basis of an empirical study (N200, 2022), the importance of social ties in the life success model of student youth was recorded.