Synergetic effect as a way to increase the competitiveness of the company in the regional market

The article notes that at the present stage there is no single approach to defining the concept of a company’s competitiveness in the regional market. The most interesting approach to the research topic is highlighted, twelve ways to increase competitiveness are analyzed. It is proposed to expand the analyzed classification by the factor of using intellectual capital. The phenomenon of a synergistic effect in joint actions in the economy of various subjects is described. It is proposed to use the subadditivity and superadditivity functions to estimate the magnitude of such an effect. Specific formulas are proposed for calculating the value of the company’s synergetic effect on the regional market. Conclusions are drawn regarding the nature of the described effect, the need to attract real data from regional markets, conducting research at the macro level of the economy, and the prospects for using methods of economic and mathematical modeling.