Synergistic potential of digitalization in the service industry: analysis and prospects

Digitalization, penetrating into all aspects of the functioning of enterprises and service organizations, opens up new horizons for increasing efficiency, improving the quality of service, and creating a unique customer experience. The synergy between the digital economy and the service sector is not just a trend, but a fundamental factor that determines the competitiveness of enterprises and the quality of life for consumers. This article explores the key aspects of this interaction, from its conceptual foundations to practical examples and development prospects.