The system of values in the services sector and the transformation of the system

The world civilization is transforming into the service civilization, which qualitatively changes the system of values in the services sector. The services sector is not just an economic activity, but it also affects moral and ethical aspect of society. The service concept is gradually acquiring socio-cultural features. The theoretical analysis investigates the fundamental change in the concept in the era of service-based civilization. The presented definition of Service civilization reveals the cultural and economic foundation for the transformation of service values during the transition from industrial to post-industrial society.