CRM as effective instrument enhancing FMCG brand competitiveness in mature saturated markets
Автор: Dobrydneva Svetlana G.
Журнал: Вестник Донского государственного технического университета @vestnik-donstu
Рубрика: Социально-экономические и общественные науки
Статья в выпуске: 5 (56) т.11, 2011 года.
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Customer-oriented CRM strategy integration in the customary marketing instruments of the consumer loyalty management is tried out. A consistent positive effect that fosters customer centricity of a brand and helps manufacturers in achieving strategic goals is derived.
Crm, customer loyalty, day-to-day demand, competitiveness, saturated markets, fmcg
Короткий адрес: https://sciup.org/14249613
IDR: 14249613
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